In a club of tech business innovators that includes Steve Jobs, Bill Gates, and Mark Zuckerberg, Bezos stands out for his hyper-competitive business strategies, which are leading Amazon to current ventures from hardware like e-readers and tablet PCs, web hosting for some of the world´s most valuable companies, book publishing, and even a top secret space program. To do so, he developed a corporate culture of relentless ambition and drive and revolutionized retail the way Ford revolutionized manufacturing.īrad Stone has been given unprecedented access to Amazon employees, both current and former, to give readers the first fly-on-the-wall narrative account of the world´s largest online retailer. He wanted Amazon to become the world´s store, where everything is available to everyone, usually in 24 hours. But its visionary founder, Jeff Bezos, wasn´t content with being a bookseller. Amazon made its mark sending new books quickly in nice, smile-embossed boxes.
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